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SalesWebsite quoting and application submission is today essential to reducing
marketing costs. This is particularly true in the marketing of specialty
products – those that traditionally have been sold on a mass marketed
basis to customers of financial institutions, and members of other third
party organizations. It is also essential that agents selling complex
traditional products such as homeowners have a vehicle for internet
quoting. SHOP provides website quoting and application capture for various products
housed on its systems. Quoting is performed by accessing the SHOP rating
engines, thus improving accuracy, and reducing the risks and costs inherent
in maintaining multiple systems with the same data. In the area of mass mailings, SHOP has implemented several cost-saving processes. The utilization of third party database information, product knowledge, and additional area demographics are the components necessary to the attainment of acceptable response rates. Additionally material standardization and testing are essential to reducing risks and package costs in today’s environment. |
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Sales
• Policy Issue • Analysis
|
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T:818.991.2100 |
F:818.991.5360 |
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